Services

CMS-Integrated Marketing (5S)

Our 5S approach to internet marketing ensures a well-rounded online strategy. Each S is designed to be suited for at least one of the following marketing goals:

  • Online Branding
  • Online Market Research
  • Online Customer Acquisition
  • Online Customer Retention 

 

The five S-es are:

  • SEO (Search Engine Optimization) Automation
  • SEM (Search Engine Marketing)
  • Social Media & Web 2.0 Integration
  • Site Analytics
  • Streamlined Email Marketing

 

SEO Automation

It takes some time for search engines to crawl your site and index it for potential searches. This poses a problem if your site has frequently changing content. Outdated content remains for a while in the search engines, since they do not index your site every day.

To get around this problem, webmasters periodically submit XML sitemaps to search engines as their site's content changes. If done manually, this can be a tedious and time-consuming process.

We facilitate this process by automatically generating an XML sitemap that is compliant with sitemap.org specifications when your site's structure changes. Updated versions of the sitemap are periodically submitted to major search engines such as Google, Yahoo or Bing. We free you from the hassle of performing such activities by making the entire process invisible to you.

SEO automation is most suitable for achieving online branding goals. It is less suitable for achieving online customer acquisition goals due to the lack of control over search engine listings.

SEM

An SEM campaign displays advertisements along with organic listings when people perform searches on search engines. In comparison to traditional modes of advertising, SEM brings the additional benefits of targeted marketing by displaying the right advertisements to the right people at the right time.

Right Advertisements

If you are selling electronics, surely you don't want to waste your advertising budget by displaying ads to people searching for shoes. SEM saves you costs by displaying your ads only to people performing relevant searches.

Right People

Now that people get to see only advertisements relevant to them, how can we be sure that they are sincere buyers? With SEM, you will be able to further filter out unlikely buyers by preventing ads to be shown when keywords such as "free" or "diy" are searched along with your product keywords.

Right Time

When people search for a particular item in the search engine, chances are that they are at the stage where they are more likely to purchase the product as compared to a random person coming across an ad in a newspaper. Your ROI (Returns on Investment) is increased multi-fold when ads are displayed to people only when they are in the final stage of their decision making process.

Setting up and managing an SEM campaign is time-consuming and requires specialized expertise. We provide consultancy and management services for setting up and monitoring Google AdWords accounts so that you are freed from the hassle of dealing with SEM campaigns.

SEM is most suitable for achieving online customer acquisition goals. It is less suitable for achieving branding goals for reasons of cost effectiveness.

Social Media and Web 2.0 Integration

Spread the word about your products the low cost way by integrating your site with social media platforms such as Facebook, Twitter or Digg. Make your site more interesting with less effort by tapping into free and user-generated content with web 2.0 tools such as Blogs, Forums or Feeds Aggregator. See the complete list of social media and web 2.0 features here.

Social media and web 2.0 tools work hand-in-hand to help achieve your branding, customer acquisition and customer retention goals. Gain insights for market research by observing user interactions on the social media and web 2.0 platforms.

Site Analytics

Having performed SEO, SEM and social media marketing, you would want to know their performance so that you can make better marketing decisions. We integrate Google Analytics onto your CMS website such that you are able to know where your traffic sources are. On top of that, you will also be able to gain insights on the characteristics of your visitors, such as their clicking patterns or the language they speak. For more information, click here.

Site analytics is most suitable for achieving market research goals.

Streamlined Email Marketing

Manage email advertising campaigns with the streamlined email marketing features built into your CMS website:

  • Manage multiple types of advertisements. For example, if you sell clothes and shoes, customers can choose to receive only promotions about shoes.
  • Keep track of campaigns in each type of advertisements (e.g. October promotions, November promotions, etc).
  • Users can opt in/out of subscription during registration.
  • Anonymous users can subscribe to promotions on the home page.
  • Compose and send HTML emails.
  • Track how many subscribers visit your site as a result of clicking on your email advertisements.

 

Streamlined email marketing is most suitable for achieving customer retention goals. It is less suitable for achieving customer acquisition and branding goals due to the prevalence of unsolicited emails (SPAM). Advances in email client programs means bulk emails mostly end up in the SPAM folder. Even if it passes the SPAM test, customers are likely to delete emails from unfamiliar-looking senders due to the growing fear of computer viruses. For these reasons, it is better to use email marketing on existing customers whom you have had prior email exchanges.